Brits set to spend £7.4bn on Christmas partying
The survey was commissioned by premium tonics and mixer brand Double Dutch.
It showed Brits are getting set to spend up to £200 on festive outings throughout the season, amounting to an estimated £7.4bn nationwide.
Raissa and Joyce de Haas, the twin co-founders of Double Dutch, said: "Our survey reveals that Brits are wholeheartedly embracing the festive spirit, offering a ray of hope for on-trade hospitality venues following challenging years.”
What’s more, nearly half of Londoners (58%) are preparing to spend more than £100 on each Christmas night out.
Festive cheer
Pubs and bars are set to benefit from this festive windfall, with more than 44% of consumers prioritising visits if their disposable income were to be cut further.
This surpasses other spending categories like clothing (28%), home improvements (27%) and holidays (27%).
Gemma Keegan, Brand Director at Swingers, a stockist of Double Dutch, commented: “This year is set to deliver a record-breaking Christmas in the UK for Swingers, with the highest pre-booked sales we’ve had in December since opening."
Recovery days
She added: “All key Christmas dates are fully booked and we’re looking forward to welcoming everyone into the venues for a celebration to remember."
Group sales bookings up 6% vs 2022 and up 12% vs 2019”. The survey also highlights the changing dynamics of the holiday season, as younger adults, particularly Generation Z (18-24 year-olds), opt for a "self-proclaimed hangover day", turning their backs on the ‘hustle culture’.
Some 60% of young adults, totalling around 3.2m individuals across the UK, are planning to take a day off to recover from their holiday celebrations. This generation's enthusiastic spending habits, with an average of over £200 per night out, suggest that the hospitality industry could see substantial gains over the Christmas period, according to Double Dutch.
