AB InBev Wholesale Excellence Awards 2024 winners revealed

By AB InBev

- Last updated on GMT

AB InBev Wholesale Excellence Awards 2024 winners

Related tags Events Beer

The world's leading brewer, AB InBev has announced the winners of its annual Wholesale Excellence Awards, which celebrate, honour and reward the best wholesalers across the country.

The 13th annual awards ceremony at St. George's Park, Burton, was attended by over 100 industry professionals from 12 wholesalers who supply AB InBev. The shortlisted nominees are selected due to their outstanding services to the industry and their partnership with AB InBev, along with their ability to maximise growth across both distribution and volume of the brewers’ portfolio of global brands.

The programme allows us to continue to support our wholesaler partners, striving for operational excellence which also supports their strategic ambitions, while delivering our much-loved and world-renowned beers – Stella Artois, Budweiser, and Corona – to the UK hospitality industry and our consumers.

A massive congratulations to all our winners and shortlisted nominees of the Wholesale Excellence Awards – you are a driving force to the success of AB InBev.


Alexandra O’Neill, On-Trade Wholesale Commercial Controller at AB InBev said: ​“It’s a privilege and honour to lead this programme with our wholesalers, that supports excellence in the sector. “It’s always a great experience to join together as a community, to celebrate each other’s success and continue our partnership to bolster an industry that we all love.”

Best of the Best Category Winner: Primo Drinks

“We were both very proud and delighted to win the Best of the Best WEP award this year. We have a great partnership with Budweiser Brewing Group and the WEP Awards is always a fantastic event for wholesalers to get together and celebrate success. What a great achievement which we will strive to maintain,” shares Gavin Wright, Managing Director, Primo Drinks.


Congratulations to our award winners in individual categories:

  • Best New Business Win – Mark Hirst, Bliss Wholesale
  • Drinks Dispense Champion – Lacons
  • BBG Ambassador – Jon Jackson, Lacons
  • Highest Execution Score – Hills Prospect
  • Highest Premium Draught Installs – Jon Jackson, Lacons
  • Lowest Churn – Primo Drinks
  • Most TNT Sports Sign Ups – Dayla,
  • Logistics Champion – Lacons
  • Packaged Portfolio Champion – Hills Prospect
  • Social and Corporate Responsibility Leader – Dayla

For more information visit

Related topics Events & Occasions

Related news