Soft & Hot Drinks

New campaign for Coke Zero

Coke Zero the Hero

By Robyn Black

Coke Zero takes an “edgier” direction to attract a new generation of drinkers

Angry Birds Fruit Shoot campaign from Britvic

Fruit Shoots in Angry Birds tie-up

By Robyn Black

A tie-up with Angry Birds, the Finnish video game craze, will kick off a 2014 campaign for the Robinsons Fruit Shoot brand.

Monster Energy drink Alan Clark

The Big Interview: Alan Clark, Monster Energy

By Robyn Black

Alan Clark tells Robyn Black he has set his sights on Monster becoming the number-one energy-drinks brand in the UK after admitting that even he has been surprised by its remarkable growth.  

Glittery and gold drinks boost pubs and bars

Bling on the beverages

By Robyn Black

There has been a sudden influx of somewhat blingy beverages into the on-trade recently.

Coca-Cola Christmas ad

New Christmas campaign for Coca-Cola

By Robyn Black

Alongside the John Lewis Christmas campaign, Coca-Cola’s Santa’s truck ad is always a sure sign that the “holidays are coming.”

Coca-Cola share a coke

Coca-Cola brings 'Share a Coke' to pubs

By Robyn Black

The hugely successful Share a Coke campaign that has been running in the off-trade, in which the Coca-Cola logo is replaced with people’s names, is moving into the on-trade this week.

Soft Drinks Report 2013

Soft Drinks Report

By Nigel Huddleston

This should be a golden age for soft drinks. Consumers are becoming more health-conscious; politicians and medics are constantly telling the public that they have to drink less alcohol; the pub scene is awash with responsible drinking campaigns; many...

Zeo soft drink Russia

Russian soft drink Zeo to make UK debut

By Robyn Black

A new Russian soft drink, which has been developed to mimic the kick of vodka, but without containing alcohol, will be launched into pubs and bars in London and Brighton at the end of this month, alongside an £8m marketing campaign.

Gerber Juice Company plans revival for the juice brand

Um Bongo gets a bit of Heston Blumenthal’s magic

By Robyn Black

The company behind 1980s kid’s favourite, Um Bongo, is preparing to revive the juice drink following its starring role in Heston Blumenthal’s Channel 4 show, Heston’s Fantastical Food, on Tuesday night (11 December).

Who’s up for the Pepsi challenge?

Who’s up for the Pepsi challenge?

By Robyn Black

We are fast approaching what is becoming known in marketing circles as “empty 2013”. With no royal wedding, Diamond Jubilee or Olympics to rely on, marketing departments are radically re-thinking the way they’ll promote products and services next year....

Thor soft drinks to be trialled in pubs

Thor soft drinks to be trialled in pubs

By Robyn Black

Thor Drinks, a new UK company, is trialling an eponymous brand of soft drinks in UK pubs and bars in the hope of driving the adult soft-drinks category.

The new combined company would include a range on brands such as Pepsi, 7Up and Robinson's

Britvic and AG Barr agree merger deal

By M&C Report

Soft drinks suppliers Britvic and AG Barr have announced that they have reached an agreement to merge to create a new company called Barr Britvic Soft Drinks.

Britvic's Fruit Shoot makes comeback in pubs

Britvic's Fruit Shoot makes comeback in pubs

By Noli Dinkovski

Britvic has made available its Fruit Shoot kids soft drink range again after three variants were taken out of the market in July following a packaging safety concern.

Fruit Shoot restock to take six weeks

Fruit Shoot restock to take six weeks

By Adam Pescod

Britvic claims it will be able to restock pubs with its popular Fruit Shoot drink in six weeks, after being forced to recall thousands of bottles last week for safety reasons.

The Big Interview: Colm O'Dwyer, Coca-Cola Enterprises

The Big Interview: Colm O'Dwyer, Coca-Cola Enterprises

An industry made up of lots of independent retailers tied in to buying their main products from big companies, and many of them struggling to cope with change and going out of business. It’s surprising that parallels are not drawn more often between petrol...

Pub Mentors: Optimising soft drinks service

Pub Mentors: Optimising soft drinks service

Martin Sampson, out-of-home shopper marketing controller at Coca-Cola Enterprises, reviews progress on improving soft-drink visibility at the Great Lyde in Yeovil, Somerset.

Soft drinks giants back regeneration

Soft drinks giants back regeneration

By Noli Dinkovski

Britvic and PepsiCo UK are to help pubs forge closer links with their local communities in a nationwide cross-brand initiative to transform neglected green spaces.

Red Bull ploughs £1.5m into sugarfree campaign

Red Bull ploughs £1.5m into sugarfree campaign

By Matthew Moggridge

Red Bull have ploughed £1.5 million into a promotional campaign for its Sugarfree variant as it looks to drive awareness of the product's low calorific value among calorie-conscious customers in the on-trade.

Spring relaunch for healthier J2O

Exclusive

Spring relaunch for healthier J2O

By Noli Dinkovski

Soft drink J2O is to under-go a major relaunch and healthier reformulation next spring, the Publican’s Morning Advertiser can exclusively reveal.

Coca-Cola launches designated driver scheme

Coca-Cola launches designated driver scheme

By Gurjit Degun

Coca-Cola Enterprises (CCE) and Coca-Cola Great Britain will once again be offering free soft drinks to designated drivers, in partnership with the Department for Transport (DfT), over the upcoming festive period.

Hot ideas for the chilly days of winter

Hot ideas for the chilly days of winter

By Steve Haslam

So summer has ebbed away and despite the dreams of all those who fantasised about 16 weeks of cracking weather — me included — once again it didn’t happen.

Britvic in line with full-year expectations

Britvic in line with full-year expectations

Britvic, the soft drinks maker, said this morning that its trading was in line with full-year expectations as it reported a slight increase in fourth-quarter sales.

Diageo's Litherland joins Britvic

Diageo's Litherland joins Britvic

By Ewan Turney

Britvic has appointed former Diageo GB managing director Simon Litherland as its new managing director in Great Britain.

Britvic launches Glitter Berry

Britvic launches Glitter Berry

Britvic has launched a limited edition variant, named J20 Glitter Berry, in an effort to boost sales over the festive season.

Britvic: GB and Ireland markets contracted sharply

Poor June weather hits Britvic volumes

By Ewan Turney

Britvic has reported a 5.3% decline in soft drinks volumes in Great Britain for its third quarter on last year blaming the poor June weather.

Cocoa-Cola ACE: accrediting high standards

Coca-Cola's ace post-mix push

By Robyn Black

Coca-Cola Enterprises is attempting to improve the perception of post-mix fizzy drinks among consumers.

Lavazza: coffee of Wimbledon

Lavazza is coffee of Wimbledon

By Lesley Foottit

Lavazza Coffee is the official coffee of the Wimbledon Championship for three years from 2011. The All England Tennis and Croquet Club announced the...

Follow us

Property of the week

Pub Trade Guides

View more

Webinars

The Lock In Pub Podcast