News > General News

BrewDog launches strongest beer — in a squirrel

By Sonya Hook , 22-Jul-2010

Related topics: General News

BrewDog: courting controversy

BrewDog: courting controversy

BrewDog claims it has created the most alcoholic and expensive beer in the world, and it's presented in a stuffed squirrel. 

 

The maverick brewery has brought out The End of History, a 55% ABV beer priced at £500 for a 330ml bottle.

 

The brewer says the beer's high alcohol content "can cure the binge drinking culture, not fuel it", and that the beer should be served in a small glass to be enjoyed like a fine whiskey.

 

The blond Belgian ale is served from bottles made with stuffed animals dressed in eccentric outfits. BrewDog says this "intentionally eye-brow raising statement" aims to "lift the veil on the mass market beer industry". 

 

The company says The End of History is the last high abv beer it is going to brew. "It's the end point of our research into how far we can push the boundaries of extreme brewing, the end of beer".

 

Only 12 bottles have been produced, using seven dead stoats, four squirrels and one hare. The packaging was created by a talented taxidermist, according to BrewDog, and all the animals used were road kill. 

 

The brewer has been fighting a running battle with drinks industry watchdog Portman Group and health lobbyists over the strength and packaging of its beers.

 

Last year, Brewdog launched a 41% abv quadruple IPA called Sink the Bismarck!, priced at £40 for a 330ml bottle.

Find us on Facebook

Spotlight

Top tips for Halloween & Bonfire Night

Top tips for Halloween & Bonfire Night

Phil Mellows speaks to licensees and brand owners to find out ways pubs can increase footfall during...

Day of the Dead: hosting the event

How to host a Day of the Dead event

Pubs hosting Day of the Dead celebrations can boost footfall, gain attention and remind people that life...

Legal advice: combating cumulative impact

Legal advice: combating cumulative impact

The words ‘cumulative impact’ can strike fear into the hearts of operators across the land, particularly if...

Milkshakes: How to boost your GP

Milkshakes: How to boost your GP

Milkshakes are not just drinks for children. Nigel Huddleston adds a double shot of spirit and shows...

Follow us on