Lager

Molson Coors launches limited edition summer lager Carling Zest on draught

24-May-2012 - Molson Coors has made its limited edition summer lager Carling Zest available on draught.

Heineken UK: New campaign for Tiger beer

22-May-2012 - Heineken UK is to focus on the fast-paced, Far Eastern energy of cities like Singapore and Kuala Lumpur for the latest outing of its Tiger Beer Hidden Depths campaign, in which consumers are invited to ‘look beyond the obvious’.

Brewer Molson Coors unveils £2m marketing campaign for low-ABV lager Carling Zest

01-May-2012 - Molson Coors is backing new low-ABV lager Carling Zest with a £2m summer advertising spend.

Italian lager Peroni opts for style in new summer campaign

18-Apr-2012 - Peroni is associating itself with Italian ‘style, passion and authenticity’, in a major new cinema and outdoor campaign.

AB InBev UK: New 'Perfect Draft' system for on-trade operators with limited or no cellar space

17-Apr-2012 - A self-contained beer dispense system that needs no installation and is claimed to deliver great quality draught beer in a convenient format, has been introduced to the on-trade by Ab InBev UK.

Carling's new lower-ABV Zest

08-Mar-2012 - Molson Coors has unveiled 2.8% ABV limited edition Carling, and is pitching it as a alternative to popular summer drinks such as rosé and cider.

Stella promotes heritage in marketing shift

22-Feb-2012 - Stella Artois has unveiled a new advertising campaign that focuses on 600 years of Belgian brewing heritage.

San Miguel’s £6m Fresca push

13-Feb-2012 - San Miguel Fresca, a major new brand extension from Carlsberg UK, is to be supported by a £6m marketing campaign embracing outdoor posters, press advertising, digital activity and sampling.

ABV cuts all round

13-Feb-2012 - Carlsberg and Molson Coors are to follow AB InBev’s move to cut the ABV of three of its biggest brands from 5% to 4.8%.

Schmeichel nets Euro 2012 ambassador role

06-Feb-2012 - Carlsberg has appointed former Denmark goalkeeper Peter Schmeichel as its global ambassador for UEFA’s forthcoming Euro 2012 football tournament

Equator targets the health conscious

26-Jan-2012 - Beverage Brands has launched what it believes to be a ground-breaking non-alcoholic beer in response to increasing levels of health-consciousness.

Stella, Bud and Beck's get ABV cut

24-Jan-2012 - AB Inbev is to cut the ABV content of Stella Artois, Budweiser and Beck’s in a move that could be seen by industry observers to offset esculating duty costs.

Pub footy teams wanted for Carlsberg five-a-side tournament

13-Jan-2012 - Carlsberg has launched a nationwide search for best pub football team in the country to take on a team of European legends at this summer’s Euro 2012 Championships.

Carlsberg to cut Skol ABV

03-Oct-2011 - Carlsberg UK is to reduce the ABV of Skol in response to the introduction of a reduced duty rate on lower strength beers.

New Carling ad looks to launch two billion pint brand

19-Sep-2011 - A new Carling television advert has been launched nationally by brand owner Molson Coors as part of a a £7.3 million investment into the brand in an effort to turn the lager into “a two billion pint brand”.

Young's confirms plans to sell tenanted pubs

31-Mar-2011 - Young's has confirmed that it is looking to trim its estate after putting 30 of its 99 tenanted pubs on the market. The move follows...

Lager Focus: Lager than life

23-Mar-2011 - This renaissance of cask ale is all kinds of wonderful. Sales of real ale are soaring, there's increasing demand for cask, more pubs are putting...

CAMRA hits 40 but shows no signs of slowing down

16-Mar-2011 - Camra has vowed to carry on campaigning for breweries and pubs as it celebrated turning 40 today. The consumer group which was formed on March...

Wetherspoons launches global beer festival

14-Mar-2011 - More than 50 cask beers from across the globe will be on sale at Wetherspoons pubs during a 19-day beer festival. The celebration runs from...

Beer rate drop shows need for tax freeze, says BBPA

09-Mar-2011 - An overall drop in beer consumption is a further reason for the government to take it easy on the trade at the Budget, according to...

Mild wins overall beer champion crown

08-Mar-2011 - Costwold Spring Brewery's mild Old Sodbury has been named the SIBA Supreme Beer Champion at the group's annual conference. The 3.9 per cent brew was...

Punch licensees to get access to local beers

07-Mar-2011 - Punch licensees are being promised greater access to local beers after a company link-up with the Society of Independent Brewers (SIBA). Pubs that are Cask Marque...

Thousands urge MPs to support duty campaign

04-Mar-2011 - Thousands of CAMRA members have contacted their MP in a bid to stop the government imposing more beer tax hikes. The consumer group has emailed...

Licensee scoops £10k prize for cinema brainwave

25-Feb-2011 - Licensee Mitchel Adams from the Thatchers Arms pub in Mount Bures, Essex, has picked up £10,000 in a competition run by Czech beer Pilsner Urquell. The...