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Sourz enters RTD market

05-Mar-2012 - Maxxium UK is investing £10m in the launch of its first ever ready-to-drink (RTD) format for Sourz.

VK fans’ flavour mission

03-Feb-2012 - Global Brands is asking consumers to come up with a new VK flavour in time for Freshers’ Week celebrations in September.

Lazy Jack's RTD unveiled

18-Aug-2011 - Halewood International is set to launch a new bottled RTD called Lazy Jack's in an effort to target 18 to 25-year-old men. The drinks manufacturer...

WKD backs darts events

07-Jun-2011 - WKD is to bring its trademark cheeky humour to darts as part of a sponsorship deal with the Professional Darts Corporation. The RTD and cider...

Limited edition WKD Purple released

04-Feb-2011 - Beverage Brands, owners of WKD has also announced a £3m marketing push as it releases its first limited edition flavour, WKD Purple. The flavour will...

£10m marketing push for VK

31-Jan-2011 - This month, VK gets both an updated bottle design and a £10 million marketing push to boost sales throughout 2011. The campaign, which will sport the...

Bacardi enters ready to drink cocktail market

21-Jan-2011 - Bacardi Brown Forman is launching into the ready to drink cocktail market with Bacardi Mojito and Bacardi Cuba Libre. The move is to open...

Shandy goes Turbo with new drink

10-Jan-2011 - Turbo Shandy, a new drink which aims to bridge the gap between lagers and RTDs, has been launched. The drink is brewed in the Lake...

New WKD TV ad for the festive season

16-Dec-2010 - WKD-owner Beverage Brands has invested in a TV ad to boost its Win Whatever You Ask For (but only if we like it) campaign.

Drinks Product Launches of the Year: We have lift-off

13-Dec-2010 - Christmas - it's the time of year where it's out with the old and in with the new. The scruffy old slippers with the hole...

Exclusive: Turbo shandy gets an RTD twist

13-Dec-2010 - Turbo shandy - the mix of alcoholic lemonade and beer beloved by students - is to be launched as an RTD.

Abra-kebab-ra - WKD's Good Kebab Guide launched

05-Nov-2010 - Forget the Michelin and Egon Ronay guides to great food. RTD brand WKD has produced its own foody bible to that most humble of after-hours...

VK gears up to celebrate Hallowe'en

26-Oct-2010 - Global Brands RTD drink VK has teamed up with selected Luminar, Orchid and Marston's venues to celebrate Hallowe'en weekend. The VK Vampire Vend will run this...

VK launches Halloween promotion

26-Oct-2010 - RTD brand VK is launching a promotion this weekend for Halloween called VK Vampire VKend with selected Luminar, Orchid and Marston's venues. Global brands' VK...

Halewood's Sidekick is set to go long

29-Apr-2010 - Halewood International has repositioned its Sidekick brand to cash in on the demand for long drinks and pitchers. The brand is being given a...

Unusual flavours for Smirnoff Blue

19-Mar-2010 - Spiced root beer and dark roasted expresso are quirky new vodka flavours under the Smirnoff Blue brand. The 100-proof flavoured vodkas, at 50% ABV, are...

WKD in scratchcard promo

19-Jan-2010 - WKD has launched a "Flippin' Brilliant" scratchcard promotion on its Red variety giving consumers the chance to win cash prizes or WKD merchandise. Heads or...

WKD posters show brand's festive side

10-Dec-2009 - Beverage Brands has unwrapped a series of witty posters for WKD to liven up the festive season, along with separate adverts for WKD Core. ...

Hi Spirits to launch sambuca RTDs

15-Oct-2009 - Fizzy sambuca is set to hit UK bars in the form of a new RTD range from distributor Hi Spirits. The company is hoping...

Comment: Sambuca alcopop anyone?

13-Oct-2009 - There we all were waiting for a sambuca-based RTD and along come two at once. The RTD category is apparently in terminal decline, pubs selling 15.4...

WKD's latest novelty giveaway targets students

22-Sep-2009 - Alcopop brand WKD's latest novelty promotion is a giveaway of 9,000 mortar board hats that will allow the country's returning student population to "graduate instantly". With...

Perez: alcopops not dead

22-Sep-2009 - Alcopops are not dead and the market still has a big future — that's the claim from Golbal Brands boss Steve Perez.

Comment: How much impact will an alcohol advertising ban really have on pubs?

16-Sep-2009 - How much of an impact would a ban on alcohol advertising have on pubs' ability to sell booze? Maybe not that much. The British Medical Association...

Wetherspoons confirms new drinks range

14-Sep-2009 - Wetherspoons has confirmed it is introducing a large range of new drinks. As exclusively revealed by thepublican.com last week, alcoholic ginger beer Frank's from the makers...

WKD TV ads exclusive to pubs

07-Sep-2009 - New adverts for WKD will specifically target pub customers thanks to being exclusively broadcast on Sky Sports Pub TV. The four pool-themed ads start this month...