Soft drinks

Schweppes, Pimm's and Gordon's join forces in £3.5 million summer drinks campaign

19-Apr-2012 - Diageo GB and Coca Cola Enterprises (CCE) have joined forces in a £3.5 million campaign to help the on-trade maximise sales opportunities and tap into consumers’ sense of patriotism around national events this summer.

Vimto intensifies digital presence

15-Feb-2012 - British soft drinks brand Vimto is stepping up its investment in digital media during 2012.

Pago's new Ginger-Citrus flavoured fruit juice

15-Feb-2012 - Pago Fruit Juice has added a limited edition Ginger-Citrus flavour to its range.

Soft drinks giants back regeneration

25-Jan-2012 - Britvic and PepsiCo UK are to help pubs forge closer links with their local communities in a nationwide cross-brand initiative to transform neglected green spaces.

Red Bull ploughs £1.5m into sugarfree campaign

16-Dec-2011 - Red Bull have ploughed £1.5 million into a promotional campaign for its Sugarfree variant as it looks to drive awareness of the product's low calorific value among calorie-conscious customers in the on-trade.

Exclusive

Spring relaunch for healthier J2O

10-Nov-2011 - Soft drink J2O is to under-go a major relaunch and healthier reformulation next spring, the Publican’s Morning Advertiser can exclusively reveal.

Diageo's Litherland joins Britvic

19-Sep-2011 - Britvic has appointed former Diageo GB managing director Simon Litherland as its new managing director in Great Britain.

Britvic launches Glitter Berry

05-Sep-2011 - Britvic has launched a limited edition variant, named J20 Glitter Berry, in an effort to boost sales over the festive season.

Kelly Brook backs new Playboy Energy Drink

28-Jan-2011 - The Playboy brand has extended its merchandise and product line to include a new energy drink. Playboy Energy Drink is now available in the UK...

Drinks Product Launches of the Year: We have lift-off

13-Dec-2010 - Christmas - it's the time of year where it's out with the old and in with the new. The scruffy old slippers with the hole...

Trade up trial

01-Oct-2009 - Training staff to recommend specific drinks could mean they sell more profitable products in at least a quarter of all transactions. These are the findings of...

Wetherspoons confirms new drinks range

14-Sep-2009 - Wetherspoons has confirmed it is introducing a large range of new drinks. As exclusively revealed by thepublican.com last week, alcoholic ginger beer Frank's from the makers...

ASA could investigate Cocaine drink

08-Sep-2009 - Watchdog the Advertising Standards Authority (ASA) is deciding whether to investigate a controversially-named energy drink - Simply Cocaine - after an MP complained about the...

Taking the front foot against alcohol advertising regulators

17-Jul-2009 - Pernod Ricard (PRUK) has launched the latest in a long line of responsible drinking ad campaigns by the giants of the drinks trade. It comes...

Comment: Little to lose and lots to gain through supplier initiatives

20-May-2009 - The journalist stereotype of the cynical old hack doesn't apply to me. I'm generally upbeat about drinks companies' efforts to drive footfall through your doors or...

Spirits training: Cask Marque turns it hand to spirits training

18-May-2009 - The obvious product you would associate with trade body Cask Marque is beer, so it's a surprise to find it set to launch a comprehensive...

Summer special: How to sell drinks this summer

05-May-2009 - One idea that works well in the summer would be to run a drinks festival. With the category booming, what better time to celebrate all...

Comment: Curtain up for theatre in selling drinks

24-Apr-2009 - The Brands Report 2009, our annual look at the 200 best-selling drinks brands in the UK, will be hitting doormats around now. Among the dramatic rises...

Drinks giants launch new training scheme

02-Apr-2009 - The giants of the drinks trade have partnered to launch a major new barstaff training scheme. Coordinated by Cask Marque, companies including Diageo, AB InBev, WaverleyTBS...

Coors launches 'one stop shop' for online ordering

10-Mar-2009 - Coors Brewers has launched a new website to provide a "one stop shop" for freetrade customers ordering from the company. Licensees will be able to purchase...

Lucozade about-turn over recent launch

18-Feb-2009 - Energy drink brand Lucozade Alert has been relaunched in cans, and a £2m marketing campaign has been promised to support the move. Lucozade has consistently been...

Watching the watchdog

16-Feb-2009 - THERE IS finally some hope for pubs and drinks companies facing increased crackdowns on how they promote themselves. Mark Hunter, chief executive of Carling brewer Coors,...

Red Bull returns to TV

01-Feb-2009 - Red Bull is to return to TV screens this month with a new cartoon-based advert in the 'Red Bull gives you wings' series. The energy drinks...

New energy drinks from Coca Cola

29-Jan-2009 - Coca-Cola Enterprises (CCE) will launch two new formats in its Relentless energy drink range across the on-trade next month. Relentless Origin and Relentless Juiced Tropical will...

Opinion: Barrrr, Darling!

01-Dec-2008 - The fourth series of Blackadder got great comic mileage out of a character simply because his name was Darling. If only such mirth could be...