Insight Guide

Bar Essentials – Spirits Guide

Format: PDF file | Document type: Insight Guide | Promoted Content

This Insight Guide has been written by Diageo , and any views and opinions expressed do not necessarily reflect those of

Bar Essentials – Spirits Guide

Spirit sales continue to rocket as a result of an ever-growing interest from consumers who are looking for experience, choice and more premium drink options.

As the category grows, consumer understanding and interest in spirits and cocktails is also rising. People are willing to spend more on their drinks and want richer experiences – real show stoppers that make a statement about who they are.

Written in association with Diageo, the Spirits Supplement explores the exciting and vibrant spirits category – from the diversity of rum to the gin renaissance. The guide aims to inspire you to find new and innovative serves and help you to create the best bar possible.

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