Almost half of customers would not return to a pub if they had been served poor quality coffee there, according to exclusive research by UCC Coffee UK & Ireland.
The survey of 750 consumers, carried out by Allegra World Coffee Portal, on behalf of the total coffee solution supplier, revealed that 44% of consumers would be put off returning to a pub if the coffee was bad. Yet, 41% of those asked said they would buy more coffee from pubs more often if the quality was better.
Other key findings include:
- More than a quarter (28%) of those asked said they would visit a pub or bar for their morning coffee rather than a high street coffee shop if they opened earlier
- More than a third (33%) of consumers buy coffee out of home at least four times per week
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