As luxury becomes increasingly accessible, a new type of consumer is emerging: individuals with disposable incomes who are seeking more than mere possessions or labels; but who would prefer to invest in brands which are REAL – Rare, Experienced, Authentic, Leisure.
By being REAL, premium brands become Super Premium brands because they add more value in addition to their superior quality. REAL brands stand for something more than mere physical objects, but also meaning and purpose.
Read the full report and find out how you can attract a new type of consumer.
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