How hospitality brands can persuade us to go out more
Whilst much of the world has returned to normal since the COVID-19 pandemic, one area of life remains completely transformed: the way we spend our leisure time. Pubs, restaurants, cinemas, shopping centres, and tourist destinations have all struggled to recover their levels of footfall.
Against that backdrop, true’s ‘Fight for Footfall’ research combines brand-new survey data with commentary from industry experts to explore how hospitality, leisure, and entertainment brands can adapt to meet our changing habits and priorities.
It includes:
Original insights into our priorities and attitudes towards leisure time
Inspiration from brands who have managed to buck the trend
Personas representing target audience segments
Tips for creating effective digital marketing and customer experiences
