Return of the Judderman

- Last updated on GMT

Related tags: British sky broadcasting, Sky sports

The Judderman is returning to terrify TV viewers nationwide as part of a new Metz Christmas advertising campaign.The sinister-looking puppets, last...

The Judderman is returning to terrify TV viewers nationwide as part of a new Metz Christmas advertising campaign.

The sinister-looking puppets, last spotted in the closing sequences of the first commercial, are back to support Black Metz and Still Metz in a nationwide campaign costing £1million.

According to Bacardi-Martini, the Still and Black versions of the schnapps-based premium packaged spirit (PPS) have exceeded expectations in a prosperous sector currently enjoying 99 per cent annual growth in the on-trade.

Brent Smith, trade marketing controller at Bacardi-Martini, said: "We're finding our advice to stock both Black and Still, not one over the other, is reaping benefits for the trade. Feedback has been terrific - outlets are telling us this strategy is helping increase their overall sales and profit, with no cannibalisation of original Metz either."

The advert, "Factory", screened on Channel Four, Channel Five, Sky One and Sky Sports is aimed at the 18-25 year-old target audience and is part of a £12million support programme for the entire Metz range.

October saw Bacardi-Martini further extend its Metz range with the launch of a 40 per cent ABV schnapps exclusively in the on-trade, aimed at tapping into the growing shot market.

Related topics: Other operators

Property of the week

The Hazeldene Hotel

- Tenancy

The Hazeldene Hotel is opposite the Famous Blacksmiths Shop in Gretna Green. With 11 letting rooms, it is in a prime location to offer fantastic...

Follow us

Pub Trade Guides

View more