The creator of Bass concepts such as It's a Scream and Loaf has set up his own company to develop a new chain of bars.
Chris Bulaitis heads Ever So Sensible Bars, which is spending £750,000 on a three-storey late-night bar and restaurant called Dogma.
It is due to open in October in Byard Lane in Nottingham's Lace Market in the premises of a redundant factory and the former Jallans bar.
Mr Bulaitis hopes eventually to open several more Dogmas and is already looking at further sites in the Midlands.
He worked for Bass Leisure Retail for more than seven years, helping to develop the student bar chain It's a Scream and the Loaf bar in Manchester's Deansgate Locks.
His other roles have included director and general manager of Bass' Bar Coast chain, and he continues to work for the company as a consultant.
Mr Bulaitis said: "The principles behind Dogma are quality professional service with great food and drink, in a comfortable, relaxing yet stylish setting."
It is being designed with Richard Salt, of London-based architects Salt Evans Partnership, which has also worked for Bass on It's a Scream and other brands plus one-off projects such as the Hardy's Well in South Manchester. Other clients have included Regent Inns.