Consumer research to be revealed at Publican Conference 2001
A major new piece of research into consumer trends and attitudes towards pubs will be revealed exclusively to delegates at The Publican Conference 2001.
The Publican Newspaper in partnership with Britvic Soft Drinks has commissioned NOP to conduct the independent research to find out pub-goers' likes and dislikes, in order to provide the industry with comprehensive data to help plan and take their businesses forward.
Importantly, the research aims to discover why 52 per cent of the population don't go to or rarely go to pubs at all. A section of the research has been set aside to find out what these people are doing with their free time and where they are spending their cash instead.
The research deliberately steers away from usual run-of-the-mill consumer questions and rather than simply highlighting whether clean toilets or price are the major factors in choosing a pub, goes into much more depth to provide a robust and accountable piece of data.
Attitudes to venue, drinks and food, along with their views and knowledge on important industry issues will form the basis of the research which will be directly compared with The Publican's annual Market Report research into publicans' opinions and trends. This year's report will be available online in just a matter of days.
The findings of this new piece of research will be under wraps until November 1, when it will be presented jointly by The Publican Newspaper and Britvic Soft Drinks, offering delegates the opportunity to voice their comments and feedback.
A distinguished panel of industry leaders will also offer their own comment and opinion on whether the trade has cracked it or whether it's falling short of consumer needs. They include Simon Emeny, retail director at Fuller's, Ian Payne, chief executive of the Laurel Pub Estate, Tim martin, chairman of JD Wetherspoon and Amanda Willmott, managing director of Ha! Ha! Bar & Canteen.
The event takes place at London's QEII Centre and is targeted at representatives from pubcos and brewers.
For a full list of speakers and booking details please contact Emma Gauthier on 020 8565 4451.
