Greene King boosts marketing for managed houses

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Greene King is stepping up marketing at its managed house division as it begins development of a new retail brand.It has restructured its marketing...

Greene King is stepping up marketing at its managed house division as it begins development of a new retail brand.

It has restructured its marketing department under marketing director Adam Collett "to promote innovation and development in the industry".

Penny Parkinson (pictured on left)​ has joined from the Linda McCartney vegetarian food division of Heinz to look after food strategy for Greene King Pub Company. Her role includes development of Greene King's new quality food pub brand Appleton's, which is being tested at a handful of sites before roll-out.

Her background matches Greene King's increasing trend to appoint people from the fast-moving consumer goods sector.

These include the pub company's managing director Neil Gillis, also from Linda McCartney, and the new brewing and brands managing director Rooney Anand, from Sara Lee Bakery UK.

New marketing appointments also include Angela Morrison (pictured on right)​, who will look after the pubs' drinks portfolio. She was previously marketing manager for Nomura Principal Finance Group's Inn Partnership for three-and-a-half years.

David Scott (pictured middle)​, who was previously at Greene King's beer division, is the new brand manager for the community pub chain Hungry Horse.

Mr Collett said: "Pub retailing requires skilled marketers with exceptional creativity to deliver quality thinking.

"The skills of the new team and collective expertise from other industries has already proved to be a successful combination. Results in terms of new brand development, like-for-like food growth and the relaunch of the Hungry Horse brand speak for themselves."

Related topics: Greene King

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