Stocking fillers
Martini has launched a two-pronged assault through December with a £1.5m poster campaign being combined with a direct mail approach to 130,000 drinkers. The posters aim to communicate the mixability of the brand, featuring the old favourite Extra Dry with lemonade and the more daring Rosso with cranberry juice (pictured). The mail-shot will include festive recipe ideas for early evening cocktails and give loyal drinkers the chance to win Martini goodies. |
The Famous Grouse is back with a cheeky television commercial that sees the bird indulging in one of those inexplicable things people get up to at the office Christmas party - photocopying its bottom. |
As part of a £1m Christmas campaign, vodka toffee liqueur Dooley's is gatecrashing 5,000 "passion 'n' fashion" parties organised by sex shop Ann Summers. United Brands expects that to mean the brand will be sampled by more than 50,000 women in December. |
Adult soft drink Shloer is urging drivers and others to "keep a clear head" in its Christmas campaign, which combines a new version of its TV ad with a radio promotion on Magic FM. |
Kent brewer Shepherd Neame has a new winter ale ready for Christmas and beyond. The spiced 4.5 per cent ABV Herald is available until February. |
Aussie wine Hardys is celebrating Christmas by sponsoring the Cirque de Soleil's latest production at Battersea Power Station. The show, Quidam (right), runs until January 6 with each performance attracting up to 2,500 people. |
Oranjeboom drinkers in more than 600 pubs and bars will be able to look ahead to a holiday in the sun with the chance of winning a winter break in the sun-splashed Caribbean (right). |
Tony Skipper, the award-winning brewer at McMullen's, is bowing out after 25 years with the Hertford firm with Bootwarmer, a five per cent seasonal brew. |
Mighty Oak Brewery's contribution to the festive cheer is a limited edition ale with a science fiction theme. It's called Extra Terrestriale. |
