Organisers of the Queen's Golden Jubilee summer party have denied that celebrations are likely to be a flop.
Organiser Bruno Peek said the Bank Holiday celebrations were expected to be very popular, despite reports that only a handful of community events and gatherings have been planned so far.
"It's only January," Mr Peek said. "People are still at the organisation stage and we are sending out a thousand brochures a week to people who are enquiring about staging parties or hiring a beacon.
"It's not as expensive as the papers have been saying to hold a street party. For example, you can get public liability insurance for £60 not £150," he said
But the Golden Jubilee Office received a battering from the press last week. The "appalling" organisation of the celebrations has already led to the resignation of Lord Levene of Portsoken, the man who was chosen by the Palace to kickstart the celebrations in London.
And a senior Whitehall figure admitted although the Golden Jubilee Office has existed for over a year, many people are still unaware of its purpose.
Despite this bad publicity, publicans can still take advantage of the opportunity to increase business. A lack of street parties could see many of the public spending the day in the pub or beer garden.
Many licensees have already begun to arrange celebrations during the long Bank Holiday weekend of June 1 to 4.
Extended hours have been granted until 1am on Monday June 3 and there will be an extra Bank Holiday on June 4.
A toolkit, which includes advice on setting up a bar or beer tent in locations which are normally unlicensed, is available from the internet at www.goldenjubilee.gov.uk or by calling 0845 000 2002.
What can you do?
- decorate your pub in the colours of the British flag
- create a special food menu
- book entertainment
- run special Jubilee promotions on drinks
- have a garden party
- hold events for children