Coors strikes the right notes with pub music initiative
Coors Brewers has launched a 10-point plan aimed at helping licensees make the most of music in their outlets.
Coors' brand Carling already has strong ties to the music industry, in particular through its sponsorship of the Carling music festival. It now hopes to encourage licensees to make music an important attraction for their customers.
Coors' category marketing controller, Neale Lewis, said: "Lots of pubs are already established as major music and entertainment venues in their respective areas but many more licensees could share the success by capitalising on the increased business which music can bring.
"There are lots of ways enterprising publicans can make it work for them by running music nights with drinks promotions and special offers.
"It does not necessarily mean spending a lot of money to make live music nights a feature. Often it's down to imagination, preparation and a little bit of retail flair with the reward coming in vastly increased footfall."
Tips for a successful music pub
- utilise unused space in your pub to create a special music area
- market and advertise your events in the press, on local radio or contact customers direct
- organise drinks and snacks promotions to add value to your music evening
- make sure you have all the required permits such as public entertainment licences
- consider holding musical theme night such as R&B, jazz, rock or country 'n' western
- encourage staff to get involved by dancing, playing an instrument or wearing themed dress
- consider free admission to encourage customer loyalty
- consider booking a musical act
- stage more cost-effective jukebox disco nights as an alternative to live groups
- use big screens and multiple TV sets to show live Sky concerts.
