Ten tips for a top tournament

Get a full match schedule from www.rugbyworldcup.com and study it. Work out which matches your customers will be most interested in

Decide whether to apply for a licence and contact your local court to find out what they need from you

Plan your event, considering how to advertise it, whether to use tickets and whether to restrict the occasion to regulars only

Keep the food offer simple ­ people will want to be fed, but not saddled with food that requires using knives and forks while they try to watch the match. Bacon rolls, burgers and sandwiches will go down a treat

Consider having pots of coffee and jugs of orange juice so that people can help themselves. You could also position snack trays around the pub with sausage rolls or chips. Keep refilling them during the game. Again, custom will be increased and you'll sell more beer and keep the bar free for alcohol sales

Sell jugs of beer/pots of coffee/jugs of juice to reduce bar traffic during the match and consider having staff circulating the pub taking food and drinks orders during the match. Advertise a special price in advance

Keep updating external and internal posters and blackboards with details of the next match, with particular emphasis on kick-off times

Turn the event into a real occasion by offering a special breakfast deal before early matches so that people can feed themselves up before, say, a 10am kick-off, then enjoy the match with a drink

Make sure your technology works and consider upgrading your screens ­ check out what your rivals have locally

Dream up some competition ideas ­ maybe base them around times of tries scored, shirt numbers or total points scored in the first half