As Greene King prepares to rollout its Beer To Dine For in bottles, the beer could soon be available on draught.
Rooney Anand, head of brewing at Greene King, told The Publican that a keg version of the beer was in development.
He was speaking at the official launch of the beer that the brewer hopes will replace wine as the drink of choice for diners in pubs.
Mr Anand also said the success of the beer would completely depend on licensee demand and that he and his team were not going to flog the beer to the trade. He said: "The success of this has to be driven at market level, by the licensee. There has to be a constant drip-feed."
Greene King said there is a real need for beer to sharpen up its act in the food category. According to statistics produced by the brewer, sales in the beer category have dropped by 3.1 per cent in the last 10 years. In that same period wine sales have increased by 76 per cent.
In the last three years food turnover has increased by 23 per cent while wet turnover has only increased by 10 per cent.
The beer is available in 330ml and 750ml bottles and has bespoke branded glassware.
Greene King head brewer, John Bexon, says the beer is a perfect accompaniment to food: "It has sour notes and this generates saliva, which is obviously perfect for food. It has got body and character but is not too bitter so it will appeal across the board."