Ballydoyle has new owners

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Related tags: Malt

Halewood is adding a new Irish whiskey to its spirits portfolio. Ballydoyle is a blend of whiskey ­ distilled and matured in oak barrels by Cooleys...

Halewood is adding a new Irish whiskey to its spirits portfolio. Ballydoyle is a blend of whiskey ­ distilled and matured in oak barrels by Cooleys of Ireland ­ with a 20% malt content. The company claims the 70cl bottle, with an RRP of £11.99, will sit behind Bushmills in the imported whiskey sector and offer good value for money. Marketing support, including trade press advertising and new point-of-sale material is planned. Halewood International marketing controller Rich-ard Clark said: "Attractive label design provides strong stand out on shelf and strong Irish associations makes this a sure-fire winner amongst lovers of everything Irish." Meanwhile, Halewood has added four new flavours to its Sidekick shot range. The limited edition flavours ­ mince pie and ice cream, chocolate orange, strawberry tart and black forest gateaux ­ extend the offering of Sidekick creams to eight. The dessert-themed flavours are available in mixed packs of four and eight, with an RRP of £2.49 and £4.99, respectively.

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