Events calendar 2005

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Phil Mellows compiles dates for your diary for the year to come, all of which can give your business a boost on otherwise quiet nights.One natural...

Phil Mellows compiles dates for your diary for the year to come, all of which can give your business a boost on otherwise quiet nights.

One natural advantage pubs have over off-licences is that it's much more fun celebrating Wrong Trousers Day in a busy bar than it is in your own sitting room.

There are dozens of events throughout the year that licensees can use, both to boost trade on a quiet night and to cement the loyalty of regulars.

Put together your own events calendar and make sure you get your staff involved in the activity. They'll be the ones selling the idea to your customers so why not give them ownership of an event? Harness their imagination and creativity. You could even give regular customers responsibility for organising something.

There is plenty to choose from - listed below are the main red letter days and sporting events, plus some of the wackier charity fund-raising days.

January

Jan 23 - 29: Farmhouse Breakfast Week
www.hgca.com/breakfast
Jan 24 - 30: National Chess Week
www.nationalchessweek.co.uk
Jan 25: Burns Night
Jan 26: Australia Day
Jan 2 - Feb 5: National Storytelling Week
www.sfs.org.uk
Jan 31 - Feb 4: Loud Tie Campaign
Raising money to beat bowel cancer
www.loudtie.net

February

Feb - Mar 19: Six Nations rugby tournament
Feb 7 - 13: Bramley Apple Week
www.bramleytrade.co.uk/events_apple_week.htm
Feb 8: Shrove Tuesday
Feb 9: Chinese New Year
Year of the Rooster
Feb 14: Valentine's Day
Feb 14 - 25: National Chip Week
www.lovechips.co.uk
Feb 19 - 26: National Pubs Week
www.camra.org.uk
Feb 22: National Pub Quiz
Feb 27: Carling Cup Final

March

Mar 1: St David's Day
Mar 6: Mother's Day
Mar 9: National No Smoking Day
Mar 11: Red Nose Day
The theme for Comic Relief 2005 is "Big Hair and Beyond"
www.rednoseday.com
Mar 17: St Patrick's Day
Mar 21: World Poetry Day
Mar 25 - 28: Easter
Mar 27: Boat Race

April

Apr 9: Grand National
Apr 23: St George's Day
Apr 25 - May 1: International Turn-Off TV Week

May

May 2: May Day Bank Holiday
May 13: Fruity Friday
Celebrate fruit and raise cash for the World Cancer Research Fund
www.wcrf-uk.org
May 15 - 21: British Sandwich Week
www.sandwich.org.uk
May 21: FA Cup Final
May 23 - 29: National Vegetarian Week
www.vegsoc.org/nvw
May 25: Champions League Final
May 30: Spring Bank Holiday

June

June 5: The Derby
June 19: Father's Day
June 20 - July 4: Wimbledon
June 24: Wrong Trousers Day
Wear the wrong trousers and give £1 for children in hospital
www.wallaceandgromitschildrens
foundation.org

July

July 4: American Independence Day
July 14: Bastille Day
July 14 - 17: Open Golf Championship, St Andrews

August

Aug 29: Summer Bank Holiday

October

Oct 3: International Poetry Challenge Day
Sponsored recitations
www.poetrychallenge.org.uk
Oct 8 - 23: British Food Fortnight
www.britishfoodfortnight.co.uk
Oct 16 - 22: Kingfisher World Curry Week
Oct 21: Trafalgar Day
Bicentenary of Battle of Trafalgar
Oct 31: Hallowe'en

November