Camra seeks pub adoption
The Campaign for Real Ale has launched a new "Adopt a Pub" scheme asking consumers to order free National Pubs Week promotional packs todistribute to their favourite pubs.
The scheme aims to encourage pubs to participate in whatis described as the biggest generic pub campaign ever.
Camra press and marketing manager Tony Jerome said: "It's very easy to adopt a pub.
"All the consumer has to do is decide which of their local pubs they would like to adopt and order a free National Pubs Week promotional pack from Camra. This will be posted to the consumer who then delivers it to their local pub.
"A Hall of Fame for those that adopt a pub will be posted on the National Pubs Week website."
National Pubs Week runs from 19 to 26 February, and Camra is running a competition to help encourage people to visit pubs in the run-up to the event. "Celebrity in a Pub" challenges pub-goers to have their photo taken with a celebrity in a pub. The best entry wins an Apple iPod Photo 40 GB.
