Training company CLM predicts continued growth

Related tags New product development

Hospitality and catering training company Creative Learning Media (CLM) notched up its third successive year of double-digit growth in 2004/5.Total...

Hospitality and catering training company Creative Learning Media (CLM) notched up its third successive year of double-digit growth in 2004/5.

Total revenues for the last financial year were £3m, while the company's management has predicted that the rate of growth will continue through into this year, with sales expected to rise towards £6m.

The privately-owned training provider offers e-learning services to several pubcos and brewers including Whitbread and Hall & Woodhouse, and has seen organic growth of more than 800 per cent since 2002.

CLM founder and managing director Richard Taylor commented: "2004/5 has been a very rewarding year for the company, our people and our clients."

One client, Dorset-based brewer Hall & Woodhouse (H&W), uses e-learning as part of its staff training throughout its 70-strong managed estate. "The good thing about this technology is it enables us to cover basic things in the staff induction process, such as health and safety," H&W's HR manager, Richard Castleton, told The Publican.

Mr Taylor said CLM's growth was being driven by a number of factors. "Our products save our clients money by improving working practices and reducing staff turnover, while our marketing approach is to encourage clients to verify this for themselves via 'proof or concept' projects.

"We have run over 100 of these over the past two years and 91 have resulted in a business relationship."

CLM's investment in new product development enabled it to broaden its offering to new and existing clients, he added, effectively doubling both its customer base and its product portfolio over the past two years.

Mr Taylor said the challenge now was to maintain the historic growth rate for the next three years.

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