Brits on holiday fall

for our gastro pubs

Gastro pubs look set to benefit from a boom in gastro tourism according to research from Food from Britain. Far from shunning Britain in favour of its gastronomic European cousins, Brits are now happy to holiday in Britain with the promise of delicious regional food and drink on their doorsteps.

Britain, once infamous for its unpalatable food, is now a nation of mouth-watering delights so tempting that more than two-thirds (68%) of Brits who say that food and drink influence their holiday choice, would consider holidaying here because of the food and drink on offer.

In recent years the public has become increasingly aware of regional produce, such as scones served with Cornish clotted cream, Morecambe Bay shrimps, Cromer crabs and regional cheeses, including Stilton and Wensleydale. There is also a growing trend for Brits to visit specific venues known for their quality produce or go for food and drink tourist attractions 64% of those in the NOP survey agreed they would consider visiting them while holidaying in this country.

The West Country was revealed as the top British location for its regional produce, such as West Country Farmhouse Cheddar and Somerset cider, with one in five people saying they would be most likely to visit that region for its food and drink.

'The results confirm that food tourism is a burgeoning industry in the UK, said Jane Wakeling, regional Food and Drink Manager at Food from Britain. 'For a long time restaurants and food and drink producers in the UK have been reversing the perception of Britain as a nation of poor food, capable only of preparing fish and chips and roast beef.