Foster's F1 deal comes up for review

Foster's long-running tie-up with Formula 1 racing could be coming to an end, with the company saying it is reviewing the deal.

Although it stressed no decision had yet been made, it con- firmed the sponsorship, which finishes after the 2006 season, would be looked at 'in due course.

A spokesman for the brewer said: 'Foster's is committed to its global sponsorship agreement with Grand Prix motor racing until the end of the 2006 Formula 1 season.

'The Foster's Grand Prix sponsorship will be reviewed in due course, in the same way that we review all major marketing activity. We would stress, however, that no decisions have been taken at present regarding the future of the sponsorship beyond 2006.

Meanwhile, ScotCo is giving consumers the chance to win the trip of a lifetime as its Miller Music Tour supported by radio, press and poster advertising returns for a sixth year. Each time a drinker buys a Miller they will receive a scratchcard offering a random number of 'miles, which can then be entered into an online account, and exchanged for a selection of prizes.

The top prize is an exclusive five-day trip to the US, taking in three different cities, with five-star hotel accommodation throughout. Flying on the Miller private jet, winners will also go to a series of concerts.

Scratchcards can be traced back to their bar of origin, with incentives such as iPods available to the members of staff who hand out the most scratchcards. Bars are also being offered 'Miller Music Tour kits', comprising banners, posters, tent cards and back bar units.