Beck's nudity okay
The ASA has rejected a complaint over a Beck's poster which showed artist Tracey Emin in the bath with her breasts partially exposed.
The poster also showed a bottle of Beck's beer that carried the same image on the label and the text stated "TRACEY EMIN'S BECK'S LABEL" and "20 YEARS OF BECK'S ART".
The complainant said the nudity was offensive and innapropriate for children.
Contemporary artists campaignBeck's said the poster was one of ten that featured artwork from Britain's leading contemporary artists and the intention was not to cause offence but to remind the general public of Beck's association with contemporary art over the last 20 years.
Link to art not sexThe ASA agreed saying: "Most people would see the image as linking art and alcohol and not seduction, sexual activity or sexual success and alcohol. We therefore considered that although showing partial nudity, the ad did not make a link between Becks' and sexual activity."
An InBev UK spokesperson said: "We're not surprised that the ASA have ruled in our favour. We have a strict internal code around our advertising which actually exceeds the guidelines laid down by the ASA. We take our responsibilities around the advertising of our brands very seriously and believe this has been reflected by the ASA's decision."
Fortunately or unfortunately, depending on your position, Beck's has supplied the image for Morning Advertiser readers to see.
