Walkers revamps Sensations range

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Walkers is spicing up the snacks market with a relaunch of its upmarket Sensations brand.New flavours and packaging have been launched, while a new...

Walkers is spicing up the snacks market with a relaunch of its upmarket Sensations brand.

New flavours and packaging have been launched, while a new advertising campaign will team singer Charlotte Church with longtime Walkers frontman Gary Lineker.

The focus is on authentic food flavours including new crisp flavours Gently Infused Lime & Thai Spices, Slow Roasted Lamb & Moroccan Spices, and Simply Sea Salt.

Lime & Coriander Chutney poppadoms and Japanese Beef Teriyaki crackers are also being introduced. The packaging has been re-designed across the range to give greater emphasis to the brand's 'real food' credentials.

For pubs, there will be five core flavours available in the single serve 40g bag, with the full range offered in the larger 150g size. Walkers brand owner Pepsico hopes pubs will put more focus on the sharing potential of the bigger bags.

Pepsico trade marketing manager Cara Beeby said: "We strongly believe the new luxury Walkers Sensations will re-invigorate the snacks category. By rationalising the range, introducing real food flavours and a distinctive new look, 2006 will see even more consumers enjoying the Walkers Sensations experience."

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