Hundreds of gastropubs are reaping the rewards of a Daily Telegraph two-for-one meal offer.
The number of pubs participating in the newspaper's second two-for-one offer is up almost 50% on last year.
There are 562 pubs involved in this year's offer - launched last week - compared to 392 in the inaugural event.
And some of the big names are taking part, including the pub that is credited with starting the whole gastropub movement, the Eagle on Farringdon Road, London. Fellow PubChef top 30 gastropub, the Gun in Coldharbour, Docklands, London, and the recent winner of the Scottish Chef Awards best gastropub, the Glenleven Inn in Renfrewshire are also taking part.
It's the first time that the Eagle has done any kind of promotional activity, as owner Michael Belben believes more in the power of word of mouth. But he said: "We have noticed over the past few years that we suffer during the summer school holiday period and sales drop off Monday to Thursday so we thought we'd give this a try.
"Now that the booklet is out I realise we are in pretty good company - I was surprised by the standard of pubs taking part. I think we are all feeling the pinch in sales mid-week."
Last year, participating pubs took an average of 600 covers, according to the Telegraph. A spokeswoman for the newspaper said research showed that many pubs were now offering fantastic food on a par with many high-end restaurants and that people were eating out in pubs far more than they did five years ago.
She added: "There are so many fantastic pubs around the country and we wanted to give our readers the chance to spend the summer months dining out at some very special pubs."