Coors Sub Zero 'coldest in world'

By Rosie Davenport

- Last updated on GMT

Related tags Alcoholic beverage Coors Coors brewers

Coors Brewers is launching a new drink it claims is the world's coldest-ever draught beer. Served at -2.5ºC, Coors Sub Zero uses "space age"...

Coors Brewers is launching a new drink it claims is the world's coldest-ever draught beer.

Served at -2.5ºC, Coors Sub Zero uses "space age" technology that produces crystals of ultra-cold lager that melt in the mouth.

The crystals also mean a pint stays colder for longer, making it more refreshing, the brewer said. Coors has spent eight years and £10m developing the technology, which uses some of the scientific principles from the Space Shuttle.

Coors marketing director Simon Davies said: "We have listened to consumers and their requests for colder and colder beer.

"With Coors Sub Zero the cold beer lover's dream has finally come true - a pint that stays cold right to the bottom of the glass and the first-ever pint that actually seems to get colder in your hand.

"Coors Sub Zero is the perfect ice-cold refreshment. It brings together traditional brewing excellence and 21st-century dispense technology to deliver a unique drinking sensation."

Davies added that the beer was an "entirely new taste experience" because the soft frozen lager crystals create a "subtle sensation of snow on your tongue".

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