Deuchars IPA rolled out to Massive
Deuchars IPA, the award-winning beer and flagship brand of the Edinburgh based Caledonian Brewing Company, is being rolled out in 30 of Massive's 40 pubs in and around London.
As part of the agreement between the two companies, training sessions will be delivered to members of staff in the selected pubs by the Caledonian team which will then be followed up by a series of mystery guest visits to maintain consistency of quality, so that a perfect pint of Deuchars IPA is presented to Massive customers every time.
Throughout the Massive pubs, Deuchars will be dispensed through a sparkler ensuring that customers are presented with a head on their pint as the beer is specifically brewed to be enjoyed this way.
Stephen Crawley, managing director of The Caledonian Brewing Company said;
"It¹s fantastic that Deuchars IPA is being stocked in selected Massive outlets. These pubs have been hand picked to make sure that the addition of Deuchars delivers real business benefit to both parties."
Peter Linacre, managing director of Massive said;
"At Massive we have a passion for wanting to give our customers a great experience every time they come into one of our businesses and a fundamental part of that experience is offering our customers a high quality product; Deuchars IPA absolutely fits that criteria. The team at Caledonian are so focussed on Deuchars, they give it their full attention and really work at raising the standard of their beer and are almost fanatical about the quality of the beer something I can relate to!"
