Female drinkers in Suffolk are being warned by police to wear nice underwear and wax their legs before going out.
Suffolk Police's Safe! magazine says women who are "intent on getting ratted" should remember they might end up showing more than they had planned.
Alongside a picture of a scantily-clad woman on the floor the magazine has the caption "if you've got it don't flaunt it".
The idea came about following criminal cases in which victims were subjected to violent, sexual assaults where alcohol was a contributing factor.Chief superintendent David McDonnell.
It reads: "If you fall over or pass out, remember your skirt or dress may ride up. You could show off more than you intended - for all our sakes, please make sure you're wearing nice pants and that you've recently had a wax.
"Better still, eat before you go out, think about how much you're drinking, pace yourself and drink plenty of water in between bevvies or better still, don't get in this sorry state - it's not nice."
Serious MessageChief superintendent David McDonnell said there is a very serious message behind the eye-catching style.
"The idea for the introduction of a personal safety magazine came about following a few very high profile criminal cases across the country in which victims were women who were subjected to violent, sexual assaults where alcohol was a contributing factor," he said.
The magazine will be distributed in pubs, clubs, schools and colleges in the county.
Features include messages from the Editor Vod Carr, fashion tips from WK Dee and a 'You are What Drink' column, written by Dr. Keith McGillian.
There will also be phone numbers for advice lines like Alcoholics Anonymous.