Pub Grub is in the bag for McCoys
Three new flavours bring a pub food feel to McCoy's, the crisps range from United Biscuits UK (UBUK).
The new limited edition McCoy's Pub Grub range includes three traditional English pub meal flavours:
- McCoy's Sausage, Onion and Gravy
- McCoy's Ploughman's Cheese & Pickle
- McCoy's Steak & Ale Pie
A variety six pack containing two packs of each variant will be available as well as a 50g Ploughman's Cheese & Pickle pack.
Other flavour innovations across the UBUK range will see a new Hula Hoops Pirates Limited Edition range which includes Smugglers Smokey Bacon and Caribbean Prawn Cocktail, while Mini Cheddars will add a Cheese and Onion limited edition 50g pack.
Michael Rouse, Impulse Trading Director, said: "The exciting flavour news we have developed across our trio of leading savoury snacks brands is an excellent way of bringing excitement and interest to the bagged snacks category. By offering consumers flavour variety we can create interest at point of purchase and bring new users to the brands.."
