My first impression of Bud Silver is that they're trying a bit too hard with the labelling.
There's too much going on - I prefer something simpler.
Advertising it as a
one-pint bottle is very appealing - you feel that you are getting good value for money.
The bottle itself feels quite manly as it is fairly robust. I don't know any women who would choose to drink it.
When I first saw the bottle's
finger grips I thought they were a bit gimmicky.
I've never had any problems with dropping pints or bottles. But the grips are actually very useful, as these bottles are quite heavy.
The finger grips do provide
a bit of a talking point - I haven't seen them before.
While anything that gets people talking about a product has to be positive, I still don't think the grips would sell this beer.
Taste-wise, I was pleasantly surprised - it is more malty than the standard Budweiser beer and is quite refreshing.
Despite its low abv it doesn't taste watery or any less alcoholic than the standard Budweiser. I would probably drink it again, although I still maintain that I do prefer the taste of the normal version.
I like the size of this pint bottle, but I do think it tends
to be more suited to at-home or barbecue-type occasions when you can't get a pint on tap.
When I'm in a pub I want to have a pint of draught beer in my hand, or I choose a bottle if I want to drink a smaller quantity.
I'd be more likely to buy
Bud Silver in a pub if it came in a smaller bottle.
I'll be interested to see what sort of people drink it.