The Publican is launching a major project to help pubs boost their sales and save costs during one of the most momentous years the trade has ever faced.
Working with category champions across all the key areas of the licensed trade, Sell More, Save More will seek to inspire pubs throughout 2007 as they get to grips with trading during the introduction of the smoking ban and other key challenges.
Freehouses across the UK will be invited to apply to join the project. Three pubs will be chosen to join by a panel of judges, with each one representing a different pub type: a country pub, a community pub and a high street venue.
Category champions including Coca-Cola Enterprises, InBev, Diageo and Mediatheme will be working closely with the pubs to improve sales and efficiencies across their businesses, while Waverley TBS is overall sponsor of the project. The highs and lows of the pubs will be followed throughout 2007 in the pages of The Publican, offering examples to free traders, tenants and lessees alike.
The Publican's editor, Caroline Nodder, said: "Sell More, Save More is designed to do exactly what is says on the tin - help you to make more money from your business."
Steve McCarney, commercial director at WaverleyTBS, added: "Sell More Save More is an excellent opportunity to work with operators and deliver real business benefits."
Steve Kitching, managing director - on-trade sales at InBev UK, said the company was delighted to be joining forces with The Publican.
"We're looking forward to the opportunity of not only working with the three chosen outlets, but also to sharing that insight with readers," he said.
Peter Johnson, shopper marketing manager - social occasions for Coca-Cola Enterprises (CCE), said: "CCE is excited about highlighting the increasingly important role of soft drinks in the licensed trade."
Richard Horne, managing director of entertainments provider Mediatheme, said: "Sell more, Save more is at the heart of the Mediatheme proposition, so we are delighted to be involved with this Publican initiative."
For more information on the project, contact The Publican on 020 7955 3710 or email email@example.com