Magners back on TV with new winter ads

Magners Irish Cider is back on TV this month in a campaign that also includes outdoor, radio and press ads.

The TV ad runs nationally until the end of December and compares the quiet stillness of an apple orchard in winter with the warmth and liveliness of a pub. A group of friends drink the cider, as the song "Beautiful Girl" by INXS plays in the background.

Maurice Breen, Magners marketing director, said: "This new commercial successfully contrasts the serenity and magic of the orchard at winter time with the banter and warmth of friends at the bar as they meet to share stories over a Magners.

"The long winter nights enjoyed in the company of friends is just the right association for Magners at this time of year."

Supporting the TV ads is a national outdoor campaign, which includes 96-sheet posters in London, Manchester, Liverpool and Birmingham. Magners will also be the first alcohol advertiser on the new digital escalator panels being installed in London Underground stations such as Paddington, Euston and

Bond Street.

The cider was launched in Scotland in 2003 and rolled out nationally in March 2006.