Coke to launch range of new products

Coca Cola Enterprises (CCE) is to launch a range of new products targeting both adults and children in the on-trade.

Schweppes Straightcut, 330ml glass bottle servings of sparkling fruit juice, a reintroduction of Oasis in glass bottles to the on-trade, and further advertising backing for Peartiser will target adults. A relaunched Capri Sun will target children in pubs with their parents.

Schweppes Straighcut will be available from May in four flavours: pomegranate and blueberry, lemon, slim-line lemon, slim-line grapefruit and mandarin. It will be backed by a £5.6m advertising campaign over Easter.

Oasis will also be reintroduced into the on-trade in May after it was pulled in 2002. The 375ml glass bottles are aimed at males who want a pint glass serve. Healthy version Oasis Extra Light is a brand new product, however.

Peartiser, launched at the start of this year, will receive a boost from a sponsorship of Friends on E4. Creatives will run with repeats of the show until the end of 2007.

Anita Huntley, head of marketing, said: "We needed to look at our soft drinks range in the licensed trade a little bit more. We now have a very strong and comprehensive range. The time is right for soft drinks - the smoking ban is a huge opportunity, driving family and food-led occasions."

Capri Sun will be re-launched in June with no artificial ingredients, and with a design based more on photography than old cartoon design.

The main serve pushed within the on-trade will be 330ml sports cap pouches, though standard packs will also be available

It will be backed by a £1m advertising campaign this summer.

CCE also announced it will be the official supplier of soft drinks to the new Wembley stadium. The agreement means Coke has access to the two millions fans expected to visit the stadium each year.