Aspalls launches pink cider

Aspall, makers of super premium Aspall Suffolk Cider, has launched a new pink cider to try and capitalise on the increasing popularity of rosé wine and encourage more women into the cider category

Perronelle's Blush will be available in both the on and off-trade in time for the summer. The specially blended cider is made from 100 per cent fresh pressed English apple juice, which is then re-blended with Crème de Mur blackberry liqueur.

Aspall director, Barry Chevallier Guild, says: "The cider market is booming and more and more consumers who wouldn't have chosen cider before are now giving it a try.

'Most of the ciders on the market now are premium mainstream products which tend to be served over ice and appeal largely to male consumers. Our research has identified a specific gap in the market for a sophisticated premium cider to introduce women to the category and target the top end of the market place."

Packaged in Aspall's iconic 500ml bottle, the 5.4 per cent ABV cider will predominantly target 18-45 year-old women.