A hot topic
SOMETIMES THE simplest ideas are the best ones. Hot dogs can hardly be described as complex, but the popularity of a simple banger in a bun at sports events, gigs, festivals and outdoor events the world over is a phenomenon.
Funnily enough, a simple yet profitable sales idea is precisely what many pubs are looking for. Following its success in a sales campaign targeting the pub trade during last year¹s football World Cup, the Herta hot dog brand is now working closely with wet-led pubs.
Owner Nestlé Foodservices sees a genuine gap in the market that standard pub snacks are not currently providing something more substantial than just crisps and nuts. Compared to usual pub snacks, hot dogs also deliver an even better financial return.
The smoked beechwood aroma of the Herta hot dogs encourages ŒI¹ll have one of those¹ incremental sales. In turn, the substantial snack will also encourage increased drink sales.
Research for Herta and distribution specialist Box Marketing, shows 36 per cent of licensees say they would focus on snack sales to improve the performance of their business.
Box and Herta are supporting pub operators with point-of-sale kits featuring amusing anecdotes and visuals to appeal to the male sense of humour. Each kit contains posters, bar runners, tent cards and beer mats, as well as branded hot dog trays and napkins all of which comes free with the first order.
For more information, call 0845 371 0006 or visit www.nestlefoodservices.co.uk
Hot dog heaven
- Profit potential: £1.33 profit per hot dog based on a £2 selling price
- Ambient product: eight-month shelf life, no need to take up valuable fridge space
- High pork content: offering customers a tasty snack
- No staff training required: as simple to assemble as pouring a pint
- Quick turnaround time Case size: 42 hotdogs packed into six individual vacuum-packed pouches for minimal wastage
- No need for specialist equipment: just boil, simmer, fry or microwave
- Pre-cooked: just heat and serve in a fresh white bun
