A new DVD has been launched to help publicans tackle the problem of underage sales.
"Teenage Kicks", released by licensing solicitors Poppleston Allen, is designed to help licensees train and educate their staff about the law over underage sales.
It also highlights the consequences of selling to the underaged and offers measures to combat the problem.
The programme, produced in association with the British Beer & Pub Association and the Wine and Spirit Trade Association, features BBC TV presenter Shefali Ozo and interviews with licensees and their staff.
Jeremy Allen, senior partner at Poppleston Allen, said: "The idea behind the creation of a DVD was that we felt the issue of underage sales had so much to do with understanding the visual clues a member of staff is given, coupled with adhering to the processes in place.
"Whilst not a complete defence, it will aid any licensee facing a criminal prosecution for underage sales of alcohol or a licence review by the local licensing authorities."
Mark Hastings, communications director at the BBPA, said: "Underage sales is a business critical issue for all who work in the licensed trade. It is absolutely essential to have a robust and rigorous approach to informing and training people at all levels of the pub trade - from bar staff to managers and licensees - on their legal responsibilities and the importance of embedding and refreshing the routines of checking for age ID and the Challenge 21 scheme.
"At the same time such information needs to be presented in a way that is engaging and accessible. We trust this DVD will help deliver such messages in a compelling and entertaining way."
Those interested in buying the DVD can contact Julie Whitmore at Poppleston Allen on 0115 953 8500 or log onto www.popall.co.uk