Bud stays Premier beer until 2010

Related tags Premier league Budweiser

Bud stays Premier beer until 2010
Anheuser-Busch (A-B) has signed a deal to keep Budweiser as the official beer of the FA Premier League until 2010.

Budweiser announced a renewal of its partnership with the Premier League, extending its sponsorship of the league through the 2010 season.

Budweiser also will continue to be the league's 'Official Online Partner.'

Budweiser began its partnership with the Premier League in 2002.

Starting with the 2007-2008 season, the worldwide agreement will be expanded to cover all Anheuser-Busch brands, with the company's flagship brand Budweiser leading marketing activities in the UK and China.

"Our sponsorship of the Premier League enables Budweiser to connect with millions of adult beer drinkers and football fans in the UK and around the world,"​ said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. "Budweiser and the Premier League set the very highest standards in everything we do, and together we will continue to reach fans of the world's most popular sport."

The deal will provide Budweiser with rights to use the Barclays Premiership competition logo and Lion and Trophy marks. Budweiser will also receive access to selected player imagery for use in advertising, point-of-sale materials and packaging.

The agreement also provides Budweiser with hospitality packages and match tickets for promotional activities.

As the league's 'Official Online Partner,' Budweiser will remain the exclusive alcohol sponsor and advertiser on www.premierleague.com a site attracting more than 3 million unique visitors each month.

The brand also will continue to support the Fantasy Premier League competition in the 'Games and Fun' section of the website.

"The Budweiser team has proven they are passionate about football both in England and around the world,"​ said Richard Scudamore, chief executive of the Premier League.

"The Premier League is fortunate to have a partner whose brand's popularity, like the great game of football, spans the globe. We look forward to continued success with Budweiser."

The renewed three-year deal also will see Budweiser sponsor the 2007 and 2009 Barclays Asia Trophy tournaments.

The deal includes perimeter board advertising, club logo usage and branding on event materials and tickets. The tournament includes three Premier League clubs and an Asian team from the host country.

The Barclays Asia Trophy, which started in 2003, was the first Premier League tournament organized outside of the UK.

Budweiser also continues to be the 'Official Beer' of Manchester United.

The brand has been the 'Official Beer' sponsor of the FIFA World Cup™ since 1986 and will continue its support in 2010 and 2014.

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