From Somerset and proud

Communicating its Somerset credentials is at the heart of a new campaign for Thatchers Gold cider.

As one of the few English cider makers to use only home-grown fruit in its ciders, Thatchers is determined that the provenance and heartfelt passion it brings to its ciders is the focal point of the campaign.

The launch coincides with a design makeover for Gold, which sees a strengthening of the brand identity to give increased shelf and over the bar impact.

Retaining the Gold script, the new design features a striking green background, which can be found on the bottle labels, bar fonts, and a range of point of sale material.

Martin Thatcher said: "The Gold brand has been well established in both the on and off trade over recent years, however in an increasingly competitive market place it was time to give Gold a makeover and bring it to the attention of new drinkers ready to move up from their existing premium/over ice brand."​

Made with freshly pressed English apples aged in oak, Thatchers Gold has an abv of 4.8%.

Is Gold an over ice cider? Martin Thatcher believes in giving customers the choice: "The demand from new customers, particularly 18 - 30 year olds, is most definitely for an over ice drink, and therefore retailers are now looking for products that meet this demand. Gold should always be served well-chilled, and is perfectly suited to being poured over ice and doesn't lose its flavour in this way. ​

"However, we should not lose sight of the fact that there is a large proportion of Gold drinkers who still like their cider served in the traditional manner."

For more information, see www.thatcherscider.co.uk​