3663 has launched the next phase of its locally sourced product initiative. aimed at customers in East Anglia.
Th elaunch was marked with a farmers' market at 3663's Stowmarket depot, whre suppliers from East Anglia showcased approximately 200 new products.
Vanessa Millard, 3663 marketing manager, said: "Local sourcing is an exciting move for 3663 and an initiative we first launched in 2005. We already provide locally sourced products to customers in East Anglia, the South West and Wales, and will roll out across other regions soon.
"Consumers are becoming increasingly concerned about food miles and the environmental impact of the food they eat."
Among the 200 new products are handmade pies from Essex Larders, creams, yoghurt and ice cream from Suffolk Meadow, handmade chilled fishcakes from Walnut Tree Foods, and dairy and gluten free chutneys from Vineyard Fine Foods. 3663 will also offer local vegetables, and fresh meats when they are in season.
Robert Strathern from Fairfields Farm Crisps, one of the suppliers involved, said: "The farmers' market was a successful day for us and a good way to meet customers and relay our passion for our product.
"We grow the potatoes for our crisps on our farm and work with other local producers when sourcing ingredients to make sure our crisps are truly East Anglian. We teamed up with 3663 at Stowmarket because they are an established distributor who can help us access the right customers."
Pub wanting a copy of the Local Products from Local People brochure should contact the Stowmarket depot on 0870 3663 361.