Focus Outdoor: Table service

Good service is another important factor that can make sure your customers are properly looked after outdoors so they stay longer and spend more money.

If food is an important part of your business, you have to have efficient table service outside. One piece of technology that might help is an alert system that enables customers to call staff to their table at the press of a button without having to leave their seats to queue at a busy bar.

EasyCall, developed by Call-Systems Technology (CST), is a low-cost wireless transmitter system which employs a small button on outdoor furniture such as tables and lounge chairs (pictured).

When pressed, it transmits a signal showing which table requires service. The message can be directed either to a central light display panel or to a pager worn by waiting staff.

The button itself can be freestanding or countersunk, and customised to suit the brand image or décor. The button base can be personalised with a logo or design and the optional stand can hold menus and details of special promotions.

Being wireless, the system is easy to install, and it costs the price of a pack of batteries to run. Based on a typical outside area seating 30 people and one extra drink per person per day, the system can pay for itself in less than two months, says CST. Service is improved because customers can call staff the moment they need them. This cuts down on customer waiting time and staffing requirements while potentially increasing spend per head. EasyCall can also be used indoors for a seamless service style throughout the business.

CST is offering to visit busy pubs and demonstrate how EasyCall can help. For details freephone 0800 389 5642, or use the link, right to go to their site.