Tesco initiative for Batemans
Batemans, the Lincolnshire based brewer and retailer, has benefited from a new Tesco initiative to increase its sourcing of locally produced products.
From November 2007, 30 Tesco East of England stores will carry Batemans core range which includes; XXXB (Triple XB), Combined Harvest and Victory Ale as well as its seasonal ales on rotation; Dark Lord, Spring Breeze, Summer Swallow, Autumn Fall and Rosey Nosey.
Sam Nundy, senior buying manager, Tesco East of England said: "I am born and bred in Boston, Lincolnshire and am delighted to be able to support my home town brewery.
"Batemans has always produced quality ales and its flagship brand XXXB has sold well with us for several years.
"We believe that our customers increasingly like to support local producers and we are confident that Batemans expanded range will prove to be a popular decision."
Batemans plans to support the initiative by ensuring that store managers are informed about the full range on offer.
A facility trip to the brewery and tutored tastings will be scheduled.
Jaclyn Bateman, marketing director at Batemans, said: "We are delighted that Tesco is supporting us and profiling our beer range in this way.
"It is a fantastic opportunity to introduce consumers to new Batemans beers, that until now, they may not have had the opportunity to sample."
