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Related tags: Professional darts corporation, Whyte & mackay

Whyte & Mackay backs darts Whyte & Mackay Scotch whisky has become the title sponsor of the Professional Darts Corporation's Premier League...

Whyte & Mackay backs darts

Whyte & Mackay Scotch whisky has become the title sponsor of the Professional Darts Corporation's Premier League tournament in a three-year deal.

The competition involves the world's top eight darts players competing for a £340,000 prize fund. The 2008 season begins on 31 January in Whyte & Mackay's home city of Glasgow. Sky Sports will be televising the series, which runs for 14 consecutive Thursday evenings, ending with the play-off in Cardiff on 26 May. Whyte & Mackay marketing director Nick Gaskin said: "We are excited to be associated with such a versatile sport."

l Courage Best PDC deal - see opposite.

Pisa cream liqueur set for UK

A cream version of the Pisa liqueur brand is being launched into the UK by Harvey Miller Wine & Spirits Agencies (HMWSA).

The move follows the launch of the main version of the Italian brand, flavoured with almonds and pistachios, earlier this year. Like Pisa, the cream liqueur has a slanting bottle based on the famous leaning tower. HMWSA managing director Alistair Mutch said: "While there are obvious leaders in the cream liqueur market, there is certainly room for a new quality contender."

Tuborg is Jam concert beer

Tuborg lager is the official beer of a tour by a group formed by two of the original members of the Jam. Bass player Bruce Foxton and drummer Rick Buckler reformed the Jam with a new singer in place of Paul Weller and have a 24-date tour starting on 21 November.

Tuborg is being served in concert venues as part of the deal, which provides the opportunity for the brand and the band to "work on joint marketing and media initiatives", said supplier Carlsberg UK.

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