SAB Miller buys Grolsch

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Related tags: Grolsch, Brewing

SAB Miller buys Grolsch
SAB Miller has agreed to buy Dutch brewer Grolsch for €816 million. The proposed takeover will not affect the distribution agreement for Grolsch in...

SAB Miller has agreed to buy Dutch brewer Grolsch for €816 million.

The proposed takeover will not affect the distribution agreement for Grolsch in the UK, which is curently held by Coors.

Grolsch completed the construction of a 3.8m hectolitre brewery in 2004, which SAB Miller plans to use to brew its own international brands for sale in Holland and for export.

The supervisory board and management board of Grolsch support the intended offer.

SAB Miller chief executive Graham Mackay said: "Grolsch will provide SABMiller with a powerful addition to its international brand portfolio.

"Within the SABMiller family Grolsch will continue to build on almost 400 years of brewing heritage, and together we will establish new positions in the most important emerging beer markets around the world.

"Both companies share a passion for the brewing tradition and we are delighted to be part of this new chapter in Grolsch's development."

Grolsch chief executive Ab Pasman said: "In addition to financial considerations it was important for us to give a lot of attention to the interests of our employees, customers and our home region. We were doing a good job executing our independent strategy.

"When we were asked to consider SABMiller's proposal the key question was if greater value could be achieved than through our own existing strategy.

"Since this appeared to be the case we entered into discussions and we believe that SABMiller's intended Offer delivers benefits to all of our stakeholders.

"We look forward to continuing to build our position as a premium brand within the new family."

Related topics: Beer

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