Stoke-on-Trent brewery Titanic has replaced plastic pump clips with ceramic versions for accounts stocking the beer permanently.
The new clips feature on Titanic's eight core beers and are becoming a collectors' item after being put on sale in the brewery's shop.
The clips feature images reflecting Titanic's wide range of beers, including drawings of Hanley born Captain Edward Smith and the infamous White Star ocean liner, The Titanic.
Captain Smith went down with his ship when the supposedly unsinkable Titanic struck an iceberg and sunk.
The pump clips are manufactured by Little Acorns Pottery of Ephraim Street, Hanley.
Keith Bott, Managing Director of Titanic, said: "We are one of only a handful of breweries to use ceramic pump clips. They are very attractive and are a great talking point.
"Stoke-on-Trent has such a wealth of talent and heritage. We are proud to be able to support the local pottery industry by working with a small independent family business to manufacture the pump clips."