Orchid loves the ladies
Women are more adventurous and perceptive when it comes to interior decor and food, according to pub company Orchid.
New research conducted by the Orchid Group's Independent Locals and Dragons segments of the business has been launched to coincide with International Women's Day (8 March).
The results showed that women are more perceptive when it comes to their surroundings and when asked what five things they noticed when walking into a pub or restaurant for the first time, 82% of women responded with five clear, concise answers whilst only 23% of men managed to complete a list of 5. Women were quick to notice colour-schemes, mood, and small attention to details such as flowers on the bar, type of music playing and aromas present. Men were quick to notice range of beers on offer and the availability of a TV.
The research revealed that women are also more adventurous when it comes to food and the Dragons concept has been a hit with ladies. When asked to list their favourite top 3 ingredients, ladies answers included a host of tropical and international items such as mango, mozzarella, coriander and basil whilst men tended to stick to more local British alternatives such as cheddar cheese, beef and tomatoes. 78% of women gave at least one herb or spice on their list whilst only 7% of men did the same. Conversely, 84% of men listed meat at least once in their top three whilst only 18% of women did the same.
Adam Bowers, marketing manager for Independent Locals said: "This research has confirmed to a large extent what we already knew, that women are an important customer base for us even within what was once the traditionally 'male' pub. The refurbishments we have conducted over the last 18 months have enabled women to feel invited and welcome in our pubs."
