Carlsberg launches menu planner website
Carlsberg UK has launched a new website to help licensees design menus and marketing material.
The site, www.carlsbergexpert.co.uk, is being launched to free-trade customers as part of Carlsberg's "We deliver more" campaign.
Key features of the site include:
• Menu creator with original design templates• Menu options matched to different beers• Seasonal and special event menus• Supporting POS materials, including posters flyer and banners• Online event planner• Ideas and articles with business advice from Carlsberg experts
"Our conversations with customers throughout the UK have reinforced that they want all of their food solutions in one place," said Carlsberg UK's Head of On-Trade Customer Marketing David Scott.
"Our research has shown that value-added service, such as the Carlsberg Expert portal is what free-trade customers have been asking for. That's why we have consolidated our food offering into one place.
"Customers can create a special menu for the FA Cup Final, with food and drink specials supported by football themed posters and have everything delivered to their door."
